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Easy iPod or a Clever Guerilla Marketing Campaign?

March 15th, 2004

“I’ll buy you an IPOD if you be my GF for one and 1/2 weeks - $300″ reads the headline of an apparently desperate 24 year old single white male from New York City. His parents are coming to visit and he “needs” someone to play the part of the love of his life that he has told his parents so much about. Is it a real plea for help or a new marketing technique trying to increase the perceived value of an Ipod. You be the judge.

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