Today I stumbled on a video that shares an inside look into 24 The Game’s “integrated marketing campaign”, a kind of viral/interactive mystery created to help generate buzz on the new Sony Playstation game.

I’m not a fan of the show, in fact I haven’t ever watched a full episode, but I found the intricacies of the marketing campaign fascinating. I have to admit, if I had received one of their emails, I would have been intrigued.