The Software giant is mad because Mike Rowe's new website http://www.mikerowesoft.com sounds a lot like Microsoft.com. Well boo-hoo. They offered him $10 to buy the domain from him. He said he'd like $10,000 and after they realized their scare tactics weren't working it sounds like they might actually back off, from ZDnet, "We take our trademarks seriously, but in this case maybe a little too seriously. It’s important to recognize that under the law companies are required to take this type of action to protect their trademark against widespread infringement. But that said, we appreciate that Mike Rowe is a young entrepreneur who came up with a creative domain name. We’re currently in the process of resolving this matter in a way that will be fair to him and satisfy our obligations under trademark law."