Thursday, March 17, 2005
Scion Launches Music Label
Toyota, yes the car company, is launching a record label in conjunction with its Scion line of cars.
This story is of particular interest to me because a friend of mine, Nate Smith, helped build the Scion "What Moves You" site.
In a presentation to our New Media class he shared a little bit about Toyota's new direction in targeting twenty-something's with an advertising campaign that focuses on music and design instead of more traditional methods.
This story is of particular interest to me because a friend of mine, Nate Smith, helped build the Scion "What Moves You" site.
In a presentation to our New Media class he shared a little bit about Toyota's new direction in targeting twenty-something's with an advertising campaign that focuses on music and design instead of more traditional methods.
posted by Jeff Milner at 3/17/2005 12:49:00 AM
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