Sunday, August 28, 2005
Implicit Attitude Demo
While reading Malcolm Gladwell's bestselling book, Blink, I learned that sometimes we have subconscious biases that are not exactly politically correct. A research team at Harvard University has come up with what they call the Implicit Association Test, or IAT for short. The IAT measures implicit attitudes and beliefs that people are either unwilling or unable to report.
Take the test and it may surprise you what your subconscious mind thinks about:
Take the test and it may surprise you what your subconscious mind thinks about:
- Age ('Young - Old' IAT)
- Gender - Science
- Race ('Black - White' IAT)
- Presidents ('Presidential Popularity' IAT)
- Sexuality ('Homosexual - Straight' IAT)
- Gender - Career
- Arab-Muslim ('Arab Muslim - Other People' IAT)
- Weight ('Fat - Thin' IAT)
- Religion ('Judaism - Other Religions' IAT)
- Disability ('Disabled - Abled' IAT)
- Native American ('Native - White American' IAT)
- Asian American ('Asian - European American' IAT)
- Weapons ('Weapons - Harmless Objects' IAT)
- Skin-tone ('Light Skin - Dark Skin' IAT)
posted by Jeff Milner at 8/28/2005 11:24:00 AM
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