This week, an Esquire editor invited Wikipedia users to edit an article that will appear in the magazine. Wikipedia users reacted strongly, with over 500 edits to WP:ITAAW before the article was frozen.

Editor A.J. Jacobs wrote the original article, which was riddled with deliberate errors. These errors were quickly corrected by users, who rewrote many sections from scratch. Jacobs said of the massive edits made by Wikipedians,

I just wanted to thank you all so much for participating in this experiment. It was absolutely fascinating. I was riveted to my computer, pressing refresh every 45 seconds to see the next iteration. And the next and the next.