Categories
advertising article ethics

Wired Magazine on Click Fraud

Wired has an intriguing article on the state of online advertising and the use of click spam to defraud advertisers.

Pay-per-click is the fastest-growing segment of all advertising, reports the Interactive Advertising Bureau. Last year, Yahoo! alone ran more than 250 million individual listings, according to Michael Egan, the company’s search-marketing director of content strategy. Yahoo! doesn’t break out PPC earnings separately in its financial statements, but Goldman Sachs analyst Anthony Noto believes that keyword advertising accounted for about half of the company’s estimated $3.7 billion in revenue for 2005. PPC is even more lucrative for Google. According to Noto, Google will end 2005 with $6.1 billion in revenue. About 99 percent of that revenue comes from keyword ads (over 56 percent from AdWords, according to the company’s most recent quarterly financial statement, and 43 percent from AdSense), making Google a bigger recipient of ad dollars than any television network or newspaper chain. All of which is to say that little blue text links, a type of advertising that barely existed five years ago, are poised to become the single most important form of marketing in the US — unless click fraud ruins it.

How Click Fraud Could Swallow the Internet

Categories
life

Air Conditioning in January?

I think some people fail to understand that if you’re having a meeting in a room where someone else is working and you think it’s too hot then setting the thermostat down to 15° will make the air conditioning kick in right about the time you head for lunch and consequently freeze the room.

It’s SO cold in here.

Categories
humor

Blond Joke

You might not think it’s worth it, but I found this blond joke to be pretty funny.

Categories
Art Photography

Retrievr

I found this neat search by sketch service that retreives flickr images (Ajax style) while you sketch.

I sketched this:
sketch for retrievr

and the server returned this:
Lake Louise Banff

Try it out for yourself at http://labs.systemone.at/retrievr/

Categories
life

The Story of a Free Electronic Organ

A little over a week ago my roommate knocked on my bedroom door to ask me for a favour. He wanted to know if I would help him move an electric organ from the Salvation Army Thrift store into the basement. Please note that it was a fairly large and non-functioning electric organ. My mind said, “no” but my mouth said, “sure” and with a smile we walked out the door.

As we headed across town in my fairly large capacity (but not huge) Jeep Grand Cherokee he explained that the organ had worked when it was originally brought into the shop but that somehow in its first week there it had stopped doing the one thing electric organs are supposed to do—that is to say it no longer made music. But he was confident that he could fix it and the guy running the store told him he’d let him have it for free if he would just come and take it away.

We muscled that boat anchor into the street but no matter how we turned it, it just wouldn’t fit into my jeep. Please trust me when I emphasize that we turned it plenty.

“I don’t really want to unscrew the spare tire”, I stammered, “because I don’t think it will be easy to get back together.” A moment later I pushed the now free spare up against the front seats.

I don’t know why it took so long for me to process what was obvoiusly about to happen. Either he wouldn’t be able to get it working and I was going to be stuck hauling a rather heavy and awkward non-operational organ out of my basement or he would get it working and I’d have the opportunity to enjoy a constant stream of vibrations from the basement until the end of his stay in my house at which time I would still be stuck hauling out a rather heavy and awkward operational organ from my basement.

He assured me that I’d have nothing to worry about and insisted that whatever happened he would take care of it in the end.

And what do you know? He actually got it working. I’m not sure how long it took him, but I returned home from my holidays in Medicine Hat to see a collection of electronic tools, a soldering iron and plenty of parts, peices, and wires scattered around the room. I could hardly believe it but my roommate—whom has absolutely no training in electronics—figured out how to solder wires together in the proper places thereby restoring the organ. He even cleaned up the mess and it turns out that the electronic vibrations are more like music than just a noisy racket afterall.

To him I have to say, good work my friend—I’m really impressed. Now maybe I should ask him if he can figure out how to get the spare tire back in place.

Categories
Miscellaneous

Happy New Year!

Happy New Year! I just got back from a great party with the folks from the International Centre and I wanted to wish all my readers the best of luck for the coming year.