I try not to pay too much attention to advertising in general but this shoe ad at Daring Fireball caught my eye tonight:
Hey Daring Fireball readers, many of you are familiar with Atoms, and a lot of you wear our shoes and the comfortable masks we make. We are currently sold out of almost all of our shoes because Humans of New York did an in depth story on our co-founder Sidra’s personal journey. So this week, instead of ordering with Atoms, we would encourage you to support relief efforts in Texas.
So I checked out the Humans of New York story and found it very inspiring. I think you should read it too.
Now I want to buy their sold out shoes.