On October 25, 2003 in the small village of Dalaro in Eastern Sweden a strange event occurred that has yet to be explained. 32 people, unbeknownst to each other, converged on the local Volvo dealership to purchase the same model of car on the same day. Previous to that day, the dealership in question had never sold more than 32 cars in one year, let alone one day. Watch the cool (but large) flash video documentary. Or download it here: Quicktime or Windows Media.
Is it a collective unconscious? Yeah, I know, I’m buying into the merchandising wagon. But it’s an interesting documentary – especially if it’s true.