Scion Launches Music Label

Toyota, yes the car company, is launching a record label in conjunction with its Scion line of cars.

This story is of particular interest to me because a friend of mine, Nate Smith, helped build the Scion “What Moves You” site.

In a presentation to our New Media class he shared a little bit about Toyota’s new direction in targeting twenty-something’s with an advertising campaign that focuses on music and design instead of more traditional methods.

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