With only about 10 minutes before it started, I casually mentioned to Andrea that I would like to watch to some technology event happening today. She reminded me that she was having friends over but if I helped her clean up a bit (after) that that would be fine. After changing the baby I raced downstairs to download the Apple Event app on my Apple TV… got all my passwords in, began the downloaded, and loaded it up… with 10 seconds to spare. I watched as the second hand on my watch hit 8:00am and the event started EXACTLY on time. Kind of neat when you know that all of the world’s apple Watches are in sync and that starting exactly on time is in a way an ad for the watches too.
I love technology and I particularly love Apple Events.
Here are my highlights of today’s event:
The new MacBook Air has been completely redesigned. Finally receiving that retina screen bringing (if I’m not mistaken) all Apple devices up to retina resolution. This was the upgrade that seemed like a no brainer for the past few years.
As well as improving the resolution and nearly removing edge bezels, Apple has also added Touch ID. This particularly point is interesting because they’ve added the same secure enclave as the MacBook pros have but choose not to include a touch bar.
The other big change is that the new MacBook Air’s are made from a new kind of metal alloy that uses 100% recycled aluminum and still has the look of the high grade aluminum that Apple customers love.
Long speculated that Apple would be sunsetting this product, the Mac Mini gets a much needed update. The new Mac Mini has 4 cores (upgradeable to 6) and will preform up to 5x faster than before. A first glance, an incredible performance boost but maybe not, considering how long the Mac mini has been ignored. It’s been upgraded with Apple’s new T2 security chip and built in HEVC video encoding will make apple’s new high efficiency formats perform 30x faster than on previous mac minis.
Today at Apple
Angela Ahrendts, senior vice president of retail, donned the stage to talk a little bit about the Today at Apple session happening at Apple Stores all over the world. It felt a bit like a filler segment but I was interested to hear the numbers: 18,000 sessions a week with 60 newly designed sessions.
In the last year Apple sold more iPads than all of the notebooks of the competitors combined. I think it’s worth taking a moment to just think about what that means? All competitors combined?! Despite iPhones dwarfing all of Apple’s other products, iPad is still a huge part of Apple’s bottom line. This morning, as rumoured, Apple continued to build on that bottom line as they announced an all-new iPad Pro.
The first thing you’ll notice with the new iPad is that there is no home button. It’s still sports a LCD (Apple refers to it as a Liquid Retina Display) but that display now fills a full 11″ for the smaller iPad Pro and the larger fills the same 12.9″ but they’ve reduced the size to about the size of an 8.5″ by 11″ rectangle. Other key points include:
- 5.9 mm thick (25% less volume)
- A12x Bionic Chip 8-core CPU
- up 35% faster for single core
- up to 90% faster overall
- faster than 92% of all portable PCs
- 7 core GPU
- 1TB storage capacity
- charging out on USB-C
- Second Generation Apple Pencil connects magnetically, automatically pairs, and starts charging!< (Dare I say, finally?)/li>
The keynote then transitioned into talking about apps traditionally thought too memory and processor intensive for the iPad that are now available:
- DJ pro
- NBA 2K
- Adobe Photoshop
They ran through the prices and then special musical guest Lana Del Rey sang a couple of her new songs and that was it. I still had time to help Andrea get ready for the day.
One reply on “Apple Special Event”
I wish I hadn’t just bought a Chromebook. Would be nice to have a MacBook Air.