culture technology

The Amazing World of DAK Catalogs

Cabel Sasser spent 10 years preparing this blog post. It’s a deep dive into the Golden Age of direct to consumer catalogues.

For a decade, I’ve been snapping up copies of a certain gadget catalog, one by one, when they’re up for auction. Collecting and waiting.
The catalogs were disposable, and that means not many people kept them. But, to me, they tell a critically important story of the golden age of electronics, gadgets, copywriting, and sales.
They deserve to be preserved.
And I’m the guy to do it.

The closest thing I had growing up, was the Consumers Distributing magazines.