Recently a Tik-tok video has been making the rounds that highlights a phenomena called the McGurk effect.
From Wikipedia:
“The McGurk effect is a perceptual phenomenon that demonstrates an interaction between hearing and vision in speech perception. The illusion occurs when the auditory component of one sound is paired with the visual component of another sound, leading to the perception of a third sound.”
It stands to reason that this is what is happening when one is primed to listen to the backwards “backmasking lyrics” like the ones on my backmasking page.
How many of these can you hear?
- 94
- 49
- iPhone
- fortnight
- nice one
- night fall
- throw a knife
- eye for an eye
And here’s the explainer video put out by the BBC.
(via ATP)