Paul Dunay, of Buzz Marketing for Technology has a recap of Malcolm Gladwell’s recent speech at the World Innovation Forum about, what else, innovation.
Paul found an opportunity to speak with Gladwell during the conference and recorded his interview.
Gladwell illustrates some of his points from his book, The Tipping Point, and what I found to be quite interesting, how the “last mile problem of marketing” is still trouble for marketers.
“The last mile in word of mouth marketing is personal relationships. At the end of the day I’m most powerfully influenced by those I know, respect and love,” explains Gladwell. The most complicated marketing scheme in the world won’t have a very strong affect on any given individual if the people that that individual trusts aren’t moved by the product.
Gladwell also talks a little bit about his new book. He says it’s about exceptional performers and high achievers, how they got there, and what we can learn from them.
Listen to the “Buzz Marketing for Technology’s” interview with Malcolm Gladwell.