The Car that Reads the Road – Motion Graphics

I like the combination of new media skills that were used to create this interesting Toyota commercial.

Toyota Ad

Back in New York City for post production, the most interesting challenge was to design the type. We ended up designing just one custom-made alphabet for all the cars, but made all sorts of letter-like shapes for everything else. We made fun letters looking like buildings, trees, clouds, leaves and birds. We made letters carved into a cliff, and a flock of sheep forming a sentence. None of it could have been achieved with off-the-shelf fonts.
After watching the video, take a second to go back and pan through the video to see all the creative font placements. Also check out the this second ad in the series.