The Age of Persuasion: How Marketing Ate Our Culture

One of my favorite radio shows has been turned into a book. The Age of Persuasion: How Marketing Ate Our Culture is now available in book stores across Canada! Authors Mike Tennant and Terry O’Reilly have known each other for about 20 years; they began their career together making radio shows in 1995 with O’Reilly […]

ShamWow Guy in Prison

Vince Shlomi, the phenomenally successful television pitchman for products like the ShamWow and Slap Chop, was arrested at a swank Miami hotel last March after a violent confrontation with a prostitute. From The Smoking Gun: MARCH 27 – Meet Vince Shlomi. He’s probably better known to you as the ShamWow Guy, the ubiquitous television pitchman […]

The Best Commericials as explained on Uncle Eddie’s Theory Corner!

Uncle Eddie’s Theory Corner! on the brilliance of direct marketing commercials: Best Commercials. You may not be a fan of the slick Billy Mays yelling information about his product, but you have to admire the calculated tweaking these commercials went through to inspire the largest number of consumers to order now!

Oil Sands Tourism

Greenpeace has launched a tongue-in-cheek website touting the tourism potential of the Alberta oil sands. The Greenpeace-produced site,, has an address similar to Alberta’s official tourism page,, and is the conservation group’s response to the province’s $25-million campaign to improve the environmental image of Alberta’s energy industry. [Explore Alberta – YouTube] Minister of […]

O’Reilly and the Age of Persuasion

In his radio show, O’Reilly and the Age of Persuasion, Terry O’Reilly explores the countless ways marketers permeate your life—from art, media, and language, to politics, religion, and fashion—and he does it in a way that makes you crave episode after episode. You’ll never think about advertising the same way again. I highly recommend you […]