With a wide spread of PVR adoption comes a new form of “subliminal advertising”. Ads that last only 1 frame (that’s 1/24th of a second) probably aren’t able to influence viewers even subliminally, however, the following McDonald’s ad works because it is noticeable enough that someone watching on TV might pause, rewind, see the ad and then talk about it or better yet, post it on YouTube and create an instant viral ad.
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