Vision Pro

On Monday Apple released its long rumored VR headset, Vision Pro. I’ve been busy with work and haven’t had a chance to watch the whole demo video yet but I did quite enjoy this review by John Gruber on Daring Fireball:

It was a very fast 30 minutes, and the experience was, in a word, immersive. I’d pay good money just to run through the exact same 30 minutes again.

It was nowhere near enough time, nor was I able to wander far off the rails of the prepared demos. It’s very clear that the OS and apps are far from finished. But even given the brevity of the demo and constraints of the current state of the software, there are a few things I feel confident about describing.

First: the overall technology is extraordinary, and far better than I expected. And like my friend and Dithering co-host Ben Thompson, my expectations were high. Apple exceeded them. Vision Pro and VisionOS feel like they’ve been pulled forward in time from the future. I haven’t had that feeling about a new product since the original iPhone in 2007. There are several aspects of the experience that felt impossible.

It’s obviously out of my price range but if nothing else, I’m going to be looking for an opportunity to try one out when they are released next year.


The Playgrounds from Develop in Swift Data Collections

Developing iOS apps is an exciting but challenging process, and I’ve been working on improving my skills by reading the Develop in Swift Fundamentals and Develop in Swift Data Collections books. While going through the practice assignments, I encountered some roadblocks and couldn’t find answers to some of the questions in the Data Collections book. Although I was able to find answers from other students for the Fundamentals book, I still needed some help with the Data Collections exercises.

After searching for a while, I was relieved to discover that the teacher’s guide to both books had answers to the playground questions. I was able to download the guide and find the answers I needed, which allowed me to continue making progress on my iOS app development journey.

I wanted to write this in case anyone else is looking for the direct link:

If you’re also working on improving your iOS app development skills, I highly recommend checking out the Develop in Swift series. It’s been a lot of fun and I’m beginning to feel like I will finally be making my first iOS app soon.

Apple finance

Apple Earnings Report Q2 2023

In its first calendar quarter of the year, Apple revealed its financial performance for the second fiscal quarter of 2023.

During the quarter, Apple generated $94.8 billion in revenue and $24.1 billion in net quarterly profit, or $1.52 per diluted share. This compares to the year-ago quarter when the company recorded revenue of $97.3 billion and net quarterly profit of $25.0 billion, also at $1.52 per diluted share.

While Apple achieved a new all-time high in Services revenue, generating $20.9 billion, and also established a new March quarter record for iPhone revenue at $51.3 billion, the Mac product line experienced a substantial year-over-year decrease in quarterly revenue. The Mac revenue dropped from $10.4 billion to $7.2 billion.

Apple CEO Tim Cook:

“We are pleased to report an all-time record in Services and a March quarter record for iPhone despite the challenging macroeconomic environment, and to have our installed base of active devices reach an all-time high. We continue to invest for the long term and lead with our values, including making major progress toward building carbon neutral products and supply chains by 2030.”

Even on what might be considered a “bad” earnings call, Apple still dominates the space.

Here are some pretty charts.

Apple finance

Apple Earnings Q1 2023

Apple News:

Apple today announced financial results for its fiscal 2023 first quarter ended December 31, 2022. The Company posted quarterly revenue of $117.2 billion, down 5 percent year over year, and quarterly earnings per diluted share of $1.88.

Breakdown per category:

• iPhone: $65.775 billion (down 8% YoY)
• Mac: $7.735 billion (down 29% YoY)
• iPad: $9.936 billion (up 30% YoY)
• Wearables, Home & Accessories: $13.482 billion (down 8% YoY)
• Services: $20.766 billion (up 6% YoY)

Sixcolors has the charts.

Apple finance

Apple Earnings Q4 – 2022

From Apple Newsroom:

CUPERTINO, CALIFORNIA OCTOBER 27, 2022 Apple today announced financial results for its fiscal 2022 fourth quarter ended September 24, 2022. The Company posted a September quarter record revenue of $90.1 billion, up 8 percent year over year, and quarterly earnings per diluted share of $1.29, up 4 percent year over year. Annual revenue was $394.3 billion, up 8 percent year over year, and annual earnings per diluted share were $6.11, up 9 percent year over year.

Here’s the breakdown of the numbers with year over year change.

iPhone $42,626 million (up 9.7%)
Mac $11,508 million (up 25%)
iPad $7,174 million (down 13%)
Wearables, Home and Accessories $9,650 million (up 10%)
Services $19,188 million (up 5%)
Total Net Sales $90,146 million (up 8%)

Prices are up world-wide, supplies are constrained, and exchange rates are fluctuating. These are big factors on Apple’s bottom line, nevertheless these numbers are great! Being up 8% year over year on Total Net Sales would be a great report even if the global economy was not distressed.

Check out the Six Color Charts.

Apple finance

Apple Earnings Q3 – 2022

Tim Cook, on his earnings call earlier today:

Apple is proud to report another record quarter with a March quarter revenue record of $97.3 billion, up 9% from a year ago and better than we anticipated. iPhone, Mac, and Wearables, Home and Accessories had their best-ever March quarter, and services set an all-time record on the strength of subscription growth over the past year.

Jason Snell, Six-Colors:

Apple’s fiscal results are out. The company generated $83B in revenue. Compared to the year-ago quarter, Mac sales were down 10%, iPad sales down 2%, iPhone up 3%, Services up 13%, and Wearables down 8%.”

Services have been a big part of Apple’s strategic plan over the last few years and they are reaping the rewards. According to chief financial officer, Luca Maestri, Apple now has over 860 million subscribers across its iCloud, AppleTV+, Apple Music, Apple News and other services.


Speaking during Apple’s third-quarter earnings call, Maestri said Apple has over 860 million subscribers, which is an increase of 160 million over just the last 12 months. Apple does not provide a breakdown of subscribers counts per service, but Maestri said growth was strong in offerings like Apple TV+ and Apple Arcade.

Mac sales might have slumped during this quarter compared to last year at this time, but it was last year’s third quarter where so many more people jumped into buying new MacBooks because of the pandemic and as well because of the long awaited arrival of Apple silicon. I’ve been using the M1 MacBook Air since it came out, and typing on this new M2 MacBook Air that arrived earlier today, I’m convinced 1 this one is going to sell even better than the M1.

  1. Disclosure: I own shares of AAPL. Also, this is not investing advice, I’m just excited about my new computer and for the company.[]
Apple life

M2 Macbook Air

Ever since my MacBook Pro (2015) screen went kaput a couple of years ago, I’ve been sharing a computer with my wife. Back in March I decided to go all out and ordered a top-of-the-line MacBook Pro with M1 Ultra, but ultimately I cancelled my order and held out for this beautiful completely redesigned MacBook Air with Apple’s M2 processor. It arrived yesterday and as fun as that other computer would have been, I think I made the right decision.


Daring Fireball

Daring Fireball is one of my favourite websites. Yesterday, I stumbled upon this post in which John Gruber explains the origin for the site’s unique name.

When I was very young, first grade/kindergarten or something like that, in the late 70s, Evel Knievel used to have regular specials on ABC. He’d jump overseas fountains or trying to jump over Grand Canyon or something. And I loved Evel Knievel. I thought that was America — just great. A guy on a motorcycle doing crazy stuff.

And the first thing I ever would answer ‘What’d you wanna be when you grow up?’ was I wanted to be a daredevil stuntman. I wanted to get shot out of a canon. This is my idea — instead of a motorcycle, I would do like Evel Knievel except getting shot out of a canon. And instead of just being in a tent in a circus and getting shot in to a net, I would do like Evel Knievel, go to landmarks around the world and get shot over them or in to them or shoot myself into an open window on the 47th floor of the Empire State building. And I came up with the name Daring Fireball.

Apple finance

Apple Earnings Q1 – 2022


Apple today announced financial results for its fiscal 2022 first quarter ended December 25, 2021. The Company posted an all-time revenue record of $123.9 billion, up 11 percent year over year, and quarterly earnings per diluted share of $2.10.

Great news for Apple. The company made a record $34.6 billion in profit. Tim Cook is still almost apologetical as he explains how well the company has done during the pandemic.

Here’s the breakdown of the numbers with year over year change.

iPhone $71,628 million (up 9.2%)
Mac $10,852 million (up 25%)
iPad $7,248 million (down 14%)
Wearables, Home and Accessories $14,701 million (up 13%)
Services $19,516 million (up 24%)
Total Net Sales $123,945 million (up 11%)

Check out the Apple Earnings Charts from Jason Snell at Six Colors.


Apple Financial Results Q4 2021

Yesterday, Apple released its financial results for the fourth quarter ending September 25, 2021.

The Company posted a September quarter revenue record of $83.4 billion, up 29 percent year over year, and quarterly earnings per diluted share of $1.24. They announced quarterly dividends of $0.22USD per share.

iPhone $38,868 million (up 47%)
Mac $9,178 million (up 1.6%)
iPad $8,252 million (up 21.4%)
Wearables, Home and Accessories $8,785 million (up 11.5%)
Services $14,549 million (up 25.6%)
Total Net Sales $83,360 million (up 28.8%)

CEO Tim Cook explained that because of supply constraints the Total Net Sales were down about $6 billion from what they otherwise would have been. Macworld has the story:

Six. Billion. Dollars. That’s cash that Apple’s customers slapped on the table in the last three months, saying “shut up and take my money“… and were denied. Because Apple just didn’t have the products available to sell. That record $83.4 billion quarter should’ve been a record $89.4 billion quarter, but for all the woes in the international supply chain. And here’s the scarier part: it’s going to get worse before it gets better.

“What we’re saying is that the nominal amount of supply constraints for Q1, we estimate to be larger than $6 billion,” Cook said. “And so it’s important to know that we’re getting a lot more supply in Q1 than we had in Q4, obviously because our sequential growth is significant and we have very solid growth year over year. And so the amount of supply is growing dramatically, it’s just that the demand is so robust that we envision having supply constraints for the quarter.”

Jason Snell has some preliminary graphs, and don’t miss the revenue overview in his fun with charts post.