Myth of the Mousetrap

Myth of the Mousetrap bookA couple of days ago I got a nice email from an author in the UK by the name of Anne Miller.

She wrote to let me know she had mentioned my website in her new book and to tell me a little something about it.

It sounds interesting, and I’m flattered to have been included.

Here’s what she wrote:

I’m referencing your backmasking site in my book The Myth of the Mousetrap: how to get your ideas adopted (and change the world), as a excellent example of the way that we force fit things to fit with what we expect. This is one of the reasons why, when you tell people your brilliant idea, they ignore it, saying things like “we tried that years ago and it didn’t work” or “thats just like my idea”.

See: for more info.

The book was published a couple of weeks ago by Cyan/Marshall Cavendish and is available in UK, N America and Australasia.

Thanks Anne!

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