The Honda Hate Song

I really like this animation that Honda used to announce their new diesel engines last year.

The Honda Hate Song

Check it out.

Updated with Youtube video:

Grrr, created by Weiden + Kennedy for Honda, is an animated 90-second film. Garrison Keiller sings a song with the lyrics ‘Hate something, change something, make something better’, and a new, silent and clean diesel engine is created. The ad ends with the flowers and trees forming the Honda logo and the words “Diesel i-CTDi”, and the screen fades to white and Honda’s “The Power of Dreams” tagline appears.

The ad was written by Kim Papworth, Richard Russell, Michael Russoff and Sean Thompson, won a number of awards including, Best Commercial Grand Award, Best TV Commercial Grand Award, Automotive Gold World Medal and Best Original Music/Lyrics Gold World Medal at the New York Festival 2006 The Winners.