The Best Commericials as explained on Uncle Eddie’s Theory Corner!

Uncle Eddie’s Theory Corner! on the brilliance of direct marketing commercials: Best Commercials.

What kills me about this is that it doesn’t pretend to be anything but what it is: hardsell. The announcer looks like the kind of sleazy fast-talker who sells vegetable cutters at carnivals. You wouldn’t think anybody would trust a guy like that, but they do. Why? I think it’s because people react to the skill in the writing and execution of carnival pitches. You think you’re above it, but you’re not. It’s fun to watch a man who, using only words, can invest a product with magic.

You may not be a fan of the slick Billy Mays yelling information about his product, but you have to admire the calculated tweaking these commercials went through to inspire the largest number of consumers to order now!

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