One of my favorite radio shows has been turned into a book. The Age of Persuasion: How Marketing Ate Our Culture is now available in book stores across Canada!
Authors Mike Tennant and Terry O’Reilly have known each other for about 20 years; they began their career together making radio shows in 1995 with O’Reilly on Advertising. They’ve followed that up with “The Age of Persuasion” and a book based on that show which hits bookstores today.
Last Tuesday I took advantage of an opportunity to talk on the phone with Terry and Mike about the show and their new book “The Age of Persuasion: How Marketing Ate Our Culture”. My questions are in bold text.