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design environment

Negative Space in Taiwan’s Recycling Logo

The following logos are the Universal Recycling Symbol and Taiwan’s recycling symbol.

Recycle Logos

The familiar Universal Recycling Symbol contains three chasing arrows that form a Mobius strip or one sided loop, which is kind of cool, but notice the brilliant use of negative space in Taiwan’s recycling symbol that generates a great “aha” moment when you realize it’s there.

(via)

Previously: negative space in Fed Ex logo.