What I enjoy is not only what search trends are developing, but how one search item compares with another. Seeing where the less politically correct searches are popular is also extremely interesting.
Sex is obviously a lotÂ more popularÂ than drugs for searches, but itâ€™s mentioned just about as often in the mediaâ€”rock and roll almost doesnâ€™t even register. Cairo, Egypt gets the award for searching for â€œsexâ€ most often with most of those searches being done in Arabic. Prostitution, however, isÂ most searched forÂ in Montreal.
Backmasking isÂ most searched forÂ in Melbourne, Australia, and itâ€™s hard to say for sure, but it looks like it had a spike in January when the Wall Street Journal didÂ that storyÂ about it, and again lots of other spikes as other big organizations and networks picked up the story.