Categories
advertising environment

Oil Sands Tourism

Greenpeace has launched a tongue-in-cheek website touting the tourism potential of the Alberta oil sands. The Greenpeace-produced site, travellingalberta.com, has an address similar to Alberta’s official tourism page, travelalberta.com, and is the conservation group’s response to the province’s $25-million campaign to improve the environmental image of Alberta’s energy industry.


[Explore Alberta – YouTube]

Minister of Tourism, Parks and Recreation Cindy Ady was not impressed with the website.

“I’m a bit disappointed mostly on behalf of those who work so hard in this industry, but I also would say it’s not an accurate representation of this province.”

Leave a Reply

Your email address will not be published. Required fields are marked *